Friday, 2 December 2016

Focus Group Research

The Results

I took a small group of students from both Years 12 and 13 aside and asked them some questions regarding my product, the results to the questions are as follows.

"What comes to mind when someone says Apocalypse?"
Most of the students answers revolved around the idea of zombies. There was a lot of reference to the pre-existing products such as The Walking Dead, Shaun of The Dead and Cockneys Versus Zombies. This gives me reassurance that there is prior interest into the concept, and whilst there is interest there is also a lack of loyalty as these are either one off films or a series, meaning a viewer would be happy to look at new things.

"What appeals to you about a Survival/Plague movie?"
One person responded ; I think that the hook of these types of films, is the thrill. The innate instinct to survive. When watching a film related to survival, the challenge of 'working alongside the characters' to discover a solution present itself. Instantly, I'm shouting at the screen; 'Don't get in there! Get out now!' The impending decision of a group on whether they will survive or not, starts my adrenaline rushing through my body. The challenge of making decisions that will result in a good outcome, is why I love survival/plague movies.

"What would you expect to see in a Survival film?"
A year 12 pupil said ; In a survival film I would expect to experience a range of emotions throughout the film, primarily being scared. I would expect a group of people to have to fight for survival in a bizarre event such as a deserted island or  zombie apocalypse. I would expect there to be maybe one or two survivors at the most with a equal distribution of males to females within the film.


No comments:

Post a Comment