Research Into My Audience

My Target Audience.

With my Trailer being based off a pre-existing product, I will have a large fan base from the game itself which can prove useful. The game at it's peak has a daily count of 2.1 million players a day who are avid consumers. Equally at it's current standing after release there are around 147,000 players a day globally, this still shows despite the decline there is still a large fan-base that will appreciate the product and consume it as well as merchandise and associated products. 

This graph shows the decline in use of the product since the release. However it only reaches till May 30th and doesn't account for updates and additional content released after this time that would've increased the use of it.

Graph from- http://githyp.com/the-divisions-player-count-has-dropped-93-percent-since-launch

As the graph shows the existing users from the perquisite product are declining, however it's still in the thousands and can easily increase with the release of content from Ubisoft the institution whom created the game. As well as this it's fair to say there would be an increase of interest with the introduction of a motion picture which I would be doing

The genre and idea has a large popularity in the age range 16-25 however it must be noted there will always be leeway outside of both of these ages. So on paper it could be said my audience will be the ages between 16-25. This also covers a unisex perspective as when looking at the viewers on shows like The Walking Dead and The Last Ship as well as Zoo there is a more equal balance as to male and female viewers.

The Last ship as mentioned is rather similar to my product. A pandemic breaks out and the US Navy are sent to search for and then distribute and cure through the seasons. The show has had enough viewers and good ratings through it's initial release that they have made 3 seasons. The idea of a pandemic apocalypse is evidently appealing and is evident in the table below.

Release	Episode	18-49 Demo	% Demo Change	Viewer’s (mil)	%Mil Change
6/19/2016	03-01	0.41	-40.58%†	1.785	-39.24%†
6/19/2016	03-02	0.39	-4.88%	1.780	-0.28%
6/26/2016	03-03	0.57	46.15%	2.417	35.79%
7/3/2016	03-04	0.41	-28.07%	1.969	-18.54%
7/10/2016	03-05	0.62	51.22%	2.503	27.12%
7/17/2016	03-06	0.52	-16.13%	2.345	-6.31%
7/24/2016	03-07	0.55	5.77%	2.463	5.03%
7/31/2016	03-08	0.50	-9.09%	2.400	-2.56%
8/14/2016	03-09	0.48	-4.00%	2.002	-16.58%
8/21/2016	03-10	0.57	18.75%	2.323	16.03%
8/28/2016	03-11	0.50	-12.28%	2.544	9.51%
9/4/2016	03-12	0.48	-4.00%	2.130	-16.27%
9/11/2016	03-13	0.47	-2.08%	2.266	6.38%
			-100.00%		-100.00%
Season averages		0.50	-30.88%	2.225	-24.03%

Statistics From- http://tvseriesfinale.com/tv-show/last-ship-season-three-ratings

These ratings are from America alone and don't consider the viewers in the UK as well as other area's around the world. This means that the averages are going to toll up and be even bigger than shown, therefore it's fair to make an educated assumption that the genre and execution is effective and enjoyed by many people. With these initial results in America and then adding the views sustained in other area's we can use this evidence to support the production of my product.

With this logic in mind. My product could almost piggy back off of the success of these other shows in an effort to promote the genre/ idea of my film. This would mean that the combined following of the genre would result in a large initial following and support in the early stages. Then as time progresses there would be a greater amount of support and "hype" for the product resulting in maximum profit and media coverage as well as the greatest following.

Overall it's fair to say that the genre and idea fit in well based on existing products. The introduction of a new theme and way of living in the dystopian society will be refreshing and will allow consumers to enjoy the product whilst also relating it to other products in an effort to widen the audience and following.

Reflection On Advanced Subsidiary Work

The Mark.

On my AS work I received an A grade. With a mark of 88 I was best pleased with my efforts. However I know I could've done more and progressed further and in turn gained a higher mark. I know for a fact I ended up leaving out evidence on post's such as the flat plans of certain parts. Equally I know I ended up missing a question in the rush to get my final piece produced. Both of these aspects could've lowered my grade from the potential it had. 

The Product.

I made theoretical mistakes when planning and creating the product. For example, if i were to think realistically about how i would’ve sold and distributed this piece I would’ve opted for a wider audience. The audience for my magazine was based on the demographic around me.

Whilst applicable in many places, distributing a magazine for teens and the elderly could prove difficult. This is as not everyone will want to buy the magazine due to the niche audience range. Equally even once people do have means to sell the product, it may not sell as well as anticipated due to factors such as it’s a chore to become mobile and buy the issue for the elderly audience. However basing this off of the idea that they have expendable income in the form of pension and spare time if they’re retired. This would allow the magazine to sell, however not to a large amount of people.

My research and planning however was quite effective, this is as i ensured I looked at the existing market and products to help better shape my own. This meant I had a developed understanding of the conventions and norms in the industry. Although I had delved into the subject area in depth, i could’ve done more. I could’ve researched smaller magazines and seen how they sell rather than just big names. Equally in my evaluation I talk about who could distribute and sell my magazine but I have no evidence of this in my research and planning.

Once again if I had applied more time into this area I could’ve had a better understanding of the types of institutions that would distribute my product. By doing this I could’ve shown the examiner my skill and attention to detail on the matters, equally it would allow me to alter my magazine to the distributors expectations. As well as this, my questionnaire was handed out in two area’s on an island of over 147,000 people. This may not be very representative given the area’s. The places I went to were on a weekend were some people or subcultures wouldn’t want to go. Had I perhaps also gone to somewhere like Ventnor and Shanklin as well as the two busy towns I would’ve had more response’s and been able to get a better grasp on who the demography are and what they want.

Overall.

Overall I understand I did well and produced an effective product. However for this next piece of work on "Film Trailer's" I now understand I cannot cut corners and have to work harder and ensure I cover all area's to produce the best final piece I can.