Further Audience Research

Impact on Audience

The impact on my audience will stem from my ideologies. it will impact them in the way I intend so much so that they will rethink their everyday lives. We live in a arguably Capitalist society where we do almost everything to earn money which then benefit's those above us in class and economic hierarchy. My film is designed to make people rethink the way they live. Be it in a low income family or the biggest mansion on the South Coast.

My argument is that we do most things that benefit others without thinking. People fall in love to spend time but also to share living cost and utility costs. Sometimes people have children to not only have a family but to also receive the income support. The idea I put across is we are put here to help the economic gain of others and we live our lives unconsciously making choices that promote this. However the impact I want my audience to receive is "When there's no hierarchy or economy to conform to, what do you do".

When you finally have the freedom, when there's nothing left and everything's gone it's the things you didn't do that bother you. The flashbacks in my film are designed to help show this by using the idea of remorse and guilt. Showing that my main character wants more time with his loved ones and wishes he could change that.

It's designed in a way that I aim to make people less materialistic and more emotionally aware. By showing them that if something like this happens there will be nothing, they will then do everything to secure themselves with the love and care whilst they can. The idea that we need to make decisions that'll benefit us for a long time and showing we need reassurance and positivity in choices. That when trauma and disaster strikes we can then say these choices still help me now. So as well as the idea of love and family it's also trying to show the impact of investment in yourself and those around you.

By making the smart investments of only doing things you can sustain and not fear the loss of, you're able to stay functioning through these hardships. Therefore It could be argued that my film's main impact is to oppose structure and capitalism and do the things that benefit yourself to help prepare for the worst possible future. For example start a survival cache or perhaps learn survival skills that would help if you ever have to become totally self sufficient. In a world where we're reliant on others for even our basic needs my message is to always be prepared because where there's disaster and mass hysteria there's only one person you can only rely on and that's yourself.

Audience Effects Debate

As well as my main impact, I understand there will be subsidiary effects that will take a toll on my audience. As stated my film takes place in a period where society is merely a desecrated idea of what once existed, and therefore morality and deviance are two terms that will be brought into question considerably in the piece.

For example the trailer will feature scenes of violence that may no be appropriate for some audiences due to them being impressionable. This is part of the audience debate, it's not only what an audience can take away from a film. But just as importantly what a film can do to an audience, my main intention is do educate and make aware whilst promoting the love and preparedness I mention. However there are scenes I intend to use in my trailer that could be seen as warranting criminal behavior. 

What must be remembered is that my product doesn't take place in the contemporary society we currently have in the UK and even other countries like Russia, France and America. It takes place in a desolate period of disarray. Where there is no structure or enforcement and deviance runs high. The acts of merciless killing and theft in my film. Are not things I would promote to anyone in society today. These acts are subject to the environment and could be related to war torn areas such as Syria, Afghanistan, Somalia and Iraq. The heinous acts committed in these regions are judged by the west as terrible because of the society we live in where we are filled with morality and hope. 

However these countries suffer just like the location I use in my film does. The point I make is that environment warrants behavior to a degree and that just because someone has seen my product doesn't mean that they have reason to mimic the act's. The reason the individual in the film does what he does is due to the collapse in morality he has received due to the decline of society and the environment he has been left in. Nothing warrants these acts in modern day UK or other 1st world countries where we have a functioning society, law enforcement, infrastructure, medical care and other vital support. Likewise that doesn't meant it warrants these things in countries that don't have these things, however we must understand we cannot begin to think what that must be like and therefore cannot judge the actions made in these countries to help people survive.

Audience Theory

Audience segmentation is a process of dividing people into subgroups based upon defined criteria such as product usage, demographics, psychographics, communication behaviors and media use. Audience segmentation is used alot in commercial marketing so advertisers can design and tailor products and services that satisfy the targeted groups. This is a process which I have undertaken to ensure that my audience gets the most out of my product, and equally so I can get get the most back in profit and media coverage.

In social marketing, audiences are segmented into subgroups and assumed to have similar interests, needs and behavioral patterns and this assumption allows social marketers to design relevant health or social messages that influence the people to adopt recommended behaviors.This is how I chose my audience and found that there is a large audience that would be interested in my product.

Equally the film product itself can be related back to Abraham Maslow and his Hierarchy of Needs. This is as the idea of watching films stems from their physiological need to grow, the input the film has can change them emotionally as well as academically and is why watching moving image is so appealing to people as a pass time.

It can also provide a sense of false consciousness in the idea that you're engulfed in a film to the point where you forget everything and remain in a state of transcendence. It gives people the opportunity to forget the real world problems they face and gives them a brief sense of tranquility and it could be argued Self-Assimilation. This is one reason moving image has such a large following and audience before you introduce plot and genre.