Friday, 25 November 2016

In Depth Case Study - Dawn of The Planet Of the Apes

The Film.

Type: Feature
Approx Running Time: 127 Minutes
Release Dates: 24/11/2014, 10/11/2014, 17/07/2014
BBFC Insight: moderate violence, threat, infrequent strong language
Genres: Science Fiction, Drama
Directors: Matt Reeves
Cast Includes: Andy Serkis, Jason Clarke, Gary Oldman, Keri Russell,Toby Kebbell, Kodi Smit-McPhee, Kirk Acevedo, Judy Greer

Synopsis.

Ten years after the worldwide pandemic of the deadly ALZ-113 virus, or Simian Flu, human civilization is completely destroyed all over the world. Over 99% of the human population has died in the pandemic, while apes with genetically enhanced intelligence have started to build a civilization of their own near the ruins of San Francisco located in the Muir Woods. Caesar allows Malcolm to work on the dam's generator. As Malcolm, his girlfriend Ellie, and son Alexander work, they bond with the apes. Mutual distrust of both sides gradually subsides. Meanwhile, Koba discovers the armory and confronts Caesar, accusing him of loving humans more than apes. In response, Caesar severely beats Koba, but refrains from killing him, Caesar forgives Koba. After recovering, Koba returns to the armory, where he kills two guards and steals an assault rifle. Returning home, he secretly kills Carver.
The dam is eventually repaired, restoring power to the city. During the celebration, Koba sets fire to the apes' home, then, unseen to anyone else, shoots Caesar in the shoulder, causing him to fall from the settlement's main tree. In the subsequent panic, Koba takes charge and, implicating Carver in the shooting, urges the apes to fight against the humans. He leads them into San Francisco, where they plunder the armory and charge the tower. Despite heavy casualties, the apes breach the building using a hijacked tank, and imprison the humans as Dreyfus flees underground. When Ash refuses Koba's orders to kill unarmed humans, citing Caesar's teachings, Koba kills Ash and imprisons the apes still loyal to Caesar.
Malcolm's group finds Caesar barely alive and transport him to his former home in San Francisco. Caesar reveals to Malcolm that Koba shot him, realizing that apes can be as violent as humans. Malcolm leaves the group and heads to the city to find medical supplies for Caesar. He encounters Blue Eyes, who kills him and carries his corpse back to the house with him, where he reconciles with his father. Blue Eyes then returns to the tower and frees the imprisoned humans and apes. Malcolm leads the apes into the tower from below. After accomplishing this, Malcolm finds Dreyfus, who informs him that his men made radio contact with survivors at a northern military base, who are on their way to help fight the apes.
Caesar confronts Koba at the top of the tower, but as they fight, Dreyfus detonates C-4 charges he planted beneath the tower, killing himself. Caesar overpowers Koba, with Koba hanging over the edge of the tower. Pleading for his life, Koba reminds Caesar that apes do not kill apes, but Caesar states that Koba is not an ape and drops him to his death.
Malcolm informs Caesar of the impending arrival of human military reinforcements. Caesar tells Malcolm that the humans will never forgive the apes for the war they started and advises him to leave with his family for safety as the two of them acknowledge their friendship. As Malcolm disappears, Caesar stands before a kneeling mass of apes, awaiting the war to come.

Gross Profit.

Dawn of the Planet of the Apes was a success at the box office with many critics calling it "the summer’s best popcorn film". The film grossed $208,545,589 in North America and $500,290,000 in other territories for a worldwide total of $708,835,589. Calculating in all expenses and revenues, Deadline.com estimated that the film made a profit of $182.18 million.It had a worldwide opening of $103.3 million which was the 11th highest of 2014. Worldwide it is the highest-grossing film in the Planet of the Apes franchise and the ninth highest-grossing film of 2014. In the U.S.A. and Canada, the film is the highest grossing film in the Planet of the Apes franchise, unadjusted for inflation and the eighth highest-grossing film of 2014. It opened on July 11, 2014 across 3,967 theaters and topped the box office on its opening day earning $27.7 million (including previews). During its traditional three-opening, the film debuted at number one earning $72.6 million, which was 33% higher than its predecessor. Box Office Mojo pointed out that the film's good word of mouth as well as its predecessors', its darker tone, attachment of new characters and of first film's way of ending were all a determining factors of the film's strong opening. It remained at the summit for two consecutive weekends in North America despite facing competition with The Purge: Anarchy in its second week. Dawn of the Planet of the Apes earned $31.3 million during its opening weekend internationally from 4,913 screens in 26 markets where it opened at No. 1 in 14 of those. International opening weekend tallies of more than $5 million were witnessed in the UK ($14.88 million), Mexico ($12.94 million), South Korea ($11.5 million), Russia ($9.99 million), Brazil with ($9.2 million) and Australia ($6.6 million). The film topped the box office outside North America for two non-consecutive weekends.
Marketing :

A viral marketing campaign for the film launched in July 2013 included a "simian flu" website and mock PSA videos. 20th Century Fox and Vice Media's Motherboard released three short films online in July 2014 which document the ten-year gap between the events of Rise of the Planet of the Apes and Dawn of the Planet of the Apes. A novel titled Dawn of the Planet of the Apes: Firestorm which is also set between the events of the first two films was published in May 2014 by Titan Books. A partnership with 20th Century Fox and Ndemic Creations saw mobile/PC game Plague Inc. get a Dawn of the Planet of the Apes-themed update on July 10, 2014. It allows players to create and customize a simian flu virus to infect the world and eradicate humanity whilst helping apes survive.

Production:

In November 2011, Andy Serkis was the first to be announced as having closed a deal for a sequel to Rise. It was reported to be a "healthy seven-figure deal" for him to reprise his role as Caesar, the ape leader. On May 15, 2012, it was announced Scott Z. Burns had been hired to do rewrites on the original screenplay by Rise writers Rick Jaffa and Amanda Silver. On May 31, 2012, 20th Century Fox announced that the sequel would be titled Dawn of the Planet of the Apes.
On September 17, 2012, there were reports that director Wyatt was considering leaving the sequel due to his concern that a May 2014 release date would not give him enough time to make the film properly. On October 1, Cloverfield director Matt Reeves was confirmed as his replacement. Reeves had been working on developing a new Twilight Zone film.On October 18, Mark Bomback, writer of Live Free or Die Hard, was reported to be doing a rewrite for Reeves.
Filming began in April 2013 around the town of Campbell River, British Columbia. The location of Vancouver Island was chosen for its similarity to the locations depicted in the film, the forests, and the variety of landscapes. Filming in New Orleans started in May 2013 and continued in July 2013 at various locations such as the former Six Flags park Six Flags New Orleans.
Like Rise, visual effects for Dawn were done by Weta Digital. In addition to the apes, Weta created other digital animals, such as a herd of elk, a grizzly bear, and CG doubles of the live horses. The elk were created using keyframe animation and the digital crowd enhancement software MASSIVE, the bear through key-frame animation, and the horses with a mixture of keyframe animation and motion capture.

Posters.

                                Image result for dawn of the planet of the apes posterImage result for dawn of the planet of the apes poster


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